Exploring Digital Behaviour Interventions to encourage Sustainable Consumer Delivery Choices

Currently, 74% of EU internet users aged 16-74 ordered goods and services online (Eurostat, 2021). Same-day and instant deliveries, which have the highest CO2 emissions of all delivery options, are the fastest-growing services in last-mile delivery (World Economic Forum, 2020). Amidst this, digital behaviour change interventions on e-commerce sites that convincingly frame, encourage, and incentivise the use of green delivery and local pick-up of ordered goods are necessitated. The aim of the research is to investigate the scientific landscape for studies that deal with theoretical approaches and methods for digital interventions in e-commerce shopping. Furthermore, it will be investigated whether the results of these studies are reflected in practice.